You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Media Psychology 2017: A Specialty Whose Time Is Now. Fifteen years ago, I wrote an article titled, “Media Psychology: A Field Whose Time Is Here.” Variations were featured in the National ...

Interviews Richard Suinn, a psychologist at the Colorado State University. Background of the Suinn; His achievements; His view on the sports psychology; Examples on how psychological techniques help ...